Gary Hamel – What Matters Now

Gary Hamel through this book reminds us why he is considered a world expert in business strategy, but more importantly, confirms why he self-labeled himself: "Occasional teacher. Management renegade. Fan of innovation."

"What matters now" is an ardent plea for innovation, not just for products and services, but for reinventing management and even the organization of existing institutions. Using real examples of organizations that have succeeded in surprising innovations and management approaches, such as Morning Star, WL Gore and HCL Enterprise (self-managed organizations, achieved by a real reversal of the organizational pyramid), Gary Hamel manages to be extremely convincing and raise strong questions regarding the reliability of existing organizations, as well as their chances of survival, whether they are small, medium, or even multinational corporations.

The author is a harsh critic, thus objective, of the current situation, just because it is a supporter of the capitalist system and therefore proposes to save it by rethinking the fundamental assumptions that underlie capitalism, organizations and professional life within them.

"If people around the world have lost confidence in the business, this happened because the businesses have abused that trust."

Briefly, a book full of original ideas and advice, dotted with numerous eloquent examples, which raise questions regarding "what matters now" and give a lot of thought about what and how we can do differently now.

"A company can’t create beautiful products if all disputes are won by accountants. This thought crossed my mind a few years ago when I first visited the Apple store on Fifth Avenue in New York. "(See photo - entrance of the store). For the development of this idea we invite you to read the book...

(Source of photo: afterdawn.com)



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